Inside the dream Dior

20231h 2min

Unraveling the mystery of perfume creation, the House of Dior is opening its doors. Over the course of a year, we followed new perfumer Francis Kurkdjian in one of his greatest challenges: reinventing the iconic "J'adore". A unique sensory journey, from conception to launch, into a secret world of passionate artisans.

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Inside the dream Dior