67/97

2001 7min

67/97 begins by imagining the information collected when a bar code is scanned, and then asks: What if everything could be read by a scanner? What information would be retrieved, what secrets revealed? A barrage of text is generated as a laser reads bar codes and then food, objects, and the body, while the beeps of the scanner create an uncanny soundtrack. Cho employs the technology of scanning to meditate upon the process of information gathering and the construction of meaning. 67/97 is a lyrical and witty investigation of data systems, surveillance and information overload.

Storyline

67/97 begins by imagining the information collected when a bar code is scanned, and then asks: What if everything could be read by a scanner? What information would be retrieved, what secrets revealed? A barrage of text is generated as a laser reads bar codes and then food, objects, and the body, while the beeps of the scanner create an uncanny soundtrack. Cho employs the technology of scanning to meditate upon the process of information gathering and the construction of meaning. 67/97 is a lyrical and witty investigation of data systems, surveillance and information overload.

Released
July 12, 2001
Runtime
7min
Director
Genre
Language
English