Secrets of the Middle Aisle

Season 12022

Denise Van Outen will dig into the secrets of the middle aisle’s special buys and seasonal offers that entice shoppers through the doors of discount supermarkets each week. How do Lidl and Aldi add so much excitement to the supermarket food shop? How do they secure such major discounts? And are the middle aisle offers worth buying anyway?

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2 Episodes

E01 Episode 1

Denise Van Outen uncovers the clever strategies behind the seemingly disorganised middle aisles, discovering how the German discount supermarkets keep us coming back for more.

November 28, 2022

E02 Episode 2

Denise Van Outen discovers how Lidl and Aldi are taking on the big-name stores with their festive middle aisles. Can you have a lavish Christmas on the cheap?

December 5, 2022