Gruen

Season 102015

Join host Wil Anderson, stalwarts Todd Sampson and Russel Howcroft and other advertising industry experts to unpick the ways we're all bought and sold.

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10 Episodes

E01 Pet Food

How do you sell a product like pet food, when humans never eat it? The Pitch returns & we look for the Best Local Ad of All Time.

September 9, 2015

E02 Uber & Ashley Madison

This week the panel looks at the rise of one brand, & the fall of another; controversial car-sharing app Uber; & cheating website Ashley Madison. Can an ad agency convince us we need a home grown royal family?

September 16, 2015

E03 Aldi

Brands love to be loved, but the far stranger phenomenon is when people really love brands. Enter Aldi. How does an airline advertise? Can two agencies convince us that the great Australian dream is NOT owning a home?

September 23, 2015

E04 Pope Francis

As he tours the USA, Gruen looks at Pope Francis as a brand, & all the brands who are cashing in on him; the stuffed-crust pizza wars; & a pitch to restore our faith in politicians, from the next generation of creatives.

September 30, 2015

E05 AFL & NRL Grand Finals

Gruen examines the ad breaks in the footy grand finals. Who exactly is being sold to and what's the value of being a major sponsor? Plus ad agency DDB takes the competition in house in a pitch challenge to ban divorce.

October 7, 2015

E06 Anti-advertising

The team deconstructs the latest advertising trend: anti-advertising. And they take a look at the communication around the issue of domestic and family violence including a recent ad targeted at teens.

October 14, 2015

E07 Nuclear Weapons

We look at toilet paper ads to ask why something white, square & occasionally embossed sells itself using puppies & kids; YouTube pre-rolls; & a Pitch to convince us that Australia should manufacture nuclear weapons.

October 21, 2015

E08 Multi-National Company Tax

The Gruen team talk about when sledging meets marketing - ads that go negative & what to do when your brand is in the news for the wrong reasons. Toyota, ISIS & a Pitch to convince multi-national companies to pay tax.

October 28, 2015

E09 Star Wars

The Gruen team looks at blockbusters & their merchandising; the ads that pretend to be movies - like the star-studded 16 minute film for James Packer's new casino & they look at the most expensive commercial ever made.

November 4, 2015

E10 Christmas Ads

Wil Anderson, Todd Sampson & Russel Howcroft unwrap some Christmas ads & look at their favourite ad of the year. How kids are used to sell plus two agencies show us that wrinkles can be sexy in The Pitch.

November 11, 2015

Gruen

E01 Pet Food

E02 Uber & Ashley Madison

E03 Aldi

E04 Pope Francis

E05 AFL & NRL Grand Finals

E06 Anti-advertising

E07 Nuclear Weapons

E08 Multi-National Company Tax

E09 Star Wars

E10 Christmas Ads

Miss Marple: At Bertram's Hotel

The Suspicious Housekeeper

Miss Marple: Sleeping Murder

Deadbeat

A.N.T. Farm

Two Guys and a Girl

Royal Nirvana Special

The Tommyknockers

Hitler's Last Year

Mere Rang Mein Rangne Waali

Unforgotten

Our Russia

Postcards from Buster

The Ranganation

Alpha Alpha

Miss Marple: A Pocketful of Rye

Man on the Moon: The Epic Journey of Apollo 11

Elvis Presley: The Searcher

Anantham

E01 Pet Food

E02 Uber & Ashley Madison

E03 Aldi

E04 Pope Francis

E05 AFL & NRL Grand Finals

E06 Anti-advertising

E07 Nuclear Weapons

E08 Multi-National Company Tax

E09 Star Wars

E10 Christmas Ads